Industry: Financial Services

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The £500 Million Transpromo Opportunity: But Make Sure Your Message Lands in the Right Mailbox

[Marketing]

Yolanda Noble

Personalized advertising messages are a largely untapped opportunity, provided you get the names right.
Not All Customers Are Alike: How ING Retooled Its Metrics and Doubled Its Conversion Rate

[Marketing]

Laura Patterson, VisionEdge Marketing, and Jason Horenci

Mission-critical marketing metrics prove marketers' value to the organization.
Get to Know Joe: Predictive Analytics Can Create Utopia for Your Most Valuable Customers

[Marketing]

Michele Eggers

Smart technology can help you make the right offers at the right time and keep your customers loyal.

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The £500 Million Transpromo Opportunity: But Make Sure Your Message Lands in the Right Mailbox

[Marketing]

Yolanda Noble

Personalized advertising messages are a largely untapped opportunity, provided you get the names right.
Not All Customers Are Alike: How ING Retooled Its Metrics and Doubled Its Conversion Rate

[Marketing]

Laura Patterson, VisionEdge Marketing, and Jason Horenci

Mission-critical marketing metrics prove marketers' value to the organization.
Get to Know Joe: Predictive Analytics Can Create Utopia for Your Most Valuable Customers

[Marketing]

Michele Eggers

Smart technology can help you make the right offers at the right time and keep your customers loyal.
Technology Needs to Enable, Not Inhibit, Excellent Service

[CEO]

Shaun Smith

With every interaction, your agents have to be prepared to respond quickly to the unique demands of that individual customer.
Spinning Straw Into Gold: Turn Customer Feedback Into Business Success

[CRM]

Richard Morrison

Expose the critical issues, address them and keep your loyal customers loyal.

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The £500 Million Transpromo Opportunity: But Make Sure Your Message Lands in the Right Mailbox

[Marketing]

Yolanda Noble

Personalized advertising messages are a largely untapped opportunity, provided you get the names right.

View All Articles »

The £500 Million Transpromo Opportunity: But Make Sure Your Message Lands in the Right Mailbox

[Marketing]

Yolanda Noble

Personalized advertising messages are a largely untapped opportunity, provided you get the names right.

View All Articles »

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Downturn Spells Opportunity, Say Consona Executives

[Technology]

Bob Thompson
RightNow Aims to Balance Customer Experience With Cost Savings

[Technology]

Bob Thompson
Next-Generation Campaign Management: Engage Your Customers

[Marketing]

Elana Anderson
To Create Advocates, You Have to Differentiate Your Organization

[Marketing]

Sampson Lee

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Citi Hits Iceberg: 52,000 Without Lifeboats

Dick Lee
In Tough Times, Insurance Providers Must Look to Their Customers

Sabine VanderLinden
Take Three Bites at the Customer Value Cherry

Graham Hill
If Complaints Are Gifts, Why Do So Few Companies Accept Them Graciously?

Richard Morrison
The 51st Way to Leave Your Customer (Wells Fargo Redux)

Dick Lee
Downturn Spells Opportunity, Say Consona Executives

[Technology]

Bob Thompson

Downturn Spells Opportunity, Say Consona Executives

[Technology]

Bob Thompson

If Complaints Are Gifts, Why Do So Few Companies Accept Them Graciously?

Richard Morrison
Citi Hits Iceberg: 52,000 Without Lifeboats

Dick Lee
Take Three Bites at the Customer Value Cherry

Graham Hill

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Credit Card Customer Experience Survey Report

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