Forrester Research: Total Economic Impact of Click to Call Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels. Read the analyst perspective and see how eStara Click to Call can change your business.

Top Trends in Business Lead Generation in 2008 Quantum Leap Marketing and Citrix Online recently surveyed B-to-B marketing professionals to find out how they are leveraging their budgets to increase lead generation. The results indicate that marketing professionals are increasingly using online marketing tatics, such as Webinars, to reach their goals. Download the QLM report to learn more.

Five Warning Signs for Danger Ahead on Your Customer-Centric Journey A New White Paper by Bob Thompson, CEO Customer Think Corp. Many business people are realizing that future success depends less on new customer acquisition and more on retention and deeper relationships with existing customers. That’s driving change toward a customer-centricity. Download this white paper to learn more.

Salesforce Customer Service & Support – Evaluation Kit Salesforce.com is the worldwide leader in on-demand CRM services. Learn how thousands of companies are using the Salesforce Customer Service & Support application to turn customers into evangelists, transform agents into brand champions, and focus on service innovation rather than infrastructure.

Customer Experience Management Professional Certificate Training 2008 [Oct. 1-2, San Francisco; Oct. 6-7, London] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.